Want to reach the "real" heads of households? Then, you've come to the right place. As you may have already guessed, it's not easy catching up with busy moms. They're shuttling kids, organizing playgroups, and cheering from the sidelines at soccer games. If you really want to connect with moms and join in their natural conversations, you've got to go where they connect with one another. Online.
Nearly 95% of moms go online at least once each day. They connect with one another for advice and support. They discuss ideas. They share opinions, experiences, and preferences. And they express themselves through multiple channels: blogs, message boards, emails and more.
Fast Facts About Moms Online
- Mothers spend $1.6 trillion dollars per year
- Mothers control 80% of household spending
- Working women use the internet more than 14 hours per week
- According to an Emarkerter survey 73% of women use the Internet to research products and services
- Moms are one of the most powerful consumers, spending 1.7 trillion dollars per year and the are spending more and more time online
- Moms spend money and love to talk about where they spent it
- Moms control 80% of household spending
- Moms buy 81% of electronics, 75% of over the counter drugs & 65 % of new cars
- Moms love to talk, compare, and share
- 31% of women age 18-49 are moms with kids age 2-11
- Only 25% of moms think TV advertising is doing a good job of speaking to them
- Moms are more likely to be light television watchers than women overall
- Less than 20% of Moms look to newspapers for information or advertisements
- Only 20% of Moms think print advertising is doing a good job of speaking to them
- 32.2 million- number of moms online in the U.S. in 2005, which is expected to grow to 36.6 million by 2010
- 51.4%- female percentage of the U.S. online population in 2006
- Going online is not something moms do only after the kids go to bed, but is integrated into their daily lives
- According to the PEW Internet & American Life project, 80% of mothers and fathers went onlilne in 2005, compared with about 60% of U.S. adults without kids
FortSmithMoms.com features posts/blogs by local writers who have quickly developed their own following as well as local events, places to dine, forums, crafts, and ways to save- and these days, let’s face it… whose not looking for that?
Unlike in print, your message is dynamic and can change as often as you like. Our readers are loyal, visiting us daily – giving you plenty of opportunity to reach our moms with varied messages
Our sponsors not only enjoy a feature article on our homepage, but also special promotion and a banner ad included in one of our weekly newsletters. At FortSmithMoms, we like to think of our sponsors as our partners. We love partnering with local businesses to create new and engaging ways to bring our moms to you!
FortSmithMoms.com sponsors receive a monthly traffic report listing not only GoMommaNWA.com statistics (number of visitors, hits, page views, time on site, etc.) but also detailed statistics regarding their banner activity (impressions and click thru’s).
So… what are you waiting for? Contact us at info@fortsmithmoms.com for rates and special promotional opportunities today!
Sources:
(1) The Mom Market:, BSM Media, 2004. http://www.bsmmedia.com/mommarket/
(2) Marketers Can't Think Pink Anymore: Radio Sales Today, March 2005
(3) C&R / KidzEyes, RD Moms Segmentation, Fall 2002
(4) Simmons Market Research Bureau (SMRB), May 2006